This is my contribution to the Viscom Chalkboard. The quote comes from marketing guru Seth Godin, but I thought it was just so applicable given how hard we’re all working currently. And with 18 hours of work overnight, from printing and cutting out all the letter stencils with a hobby knife, measuring my leading, blutacking the letters on the wall in exactly the right position and drawing around with chalk, I think I think the meaning became all the more real for me with sore fingers, hands, wrists, and chapped lips (from all the chalk dust)…
